Blueprint crafts go-to-market systems that monitor your market for moments of pain.
Without Blueprint
Spray and pray cold outbound tactics
Manual prospecting and enrichment
Sales resources wasted on unqualified leads
Data that's wrong and 90+ days out-of-date
With Blueprint
Map your mental models of why people buy to market data
Eliminate SDRs sourcing, enriching, and reaching out manually
Automate outbound messaging with personalized pain
Score all accounts in your TSM by contract value
Lead data that's validated, cleaned, and enriched in real-time
OUR METHODOLOGY
1
Score your entire Total Serviceable Market by account contract value.
2
Monitor your TSM for changes that indicate buying intent.
3
Deploy pain-based campaigns programmatically.
An introduction from Blueprint cofounder, Jordan Crawford
Ready to join? Our ideal customers understand that sales and marketing experimentation is an investment in sustainable growth.
AUTOMATED PLAYBOOKS
1. Target within your TSM
Blueprint identifies, scores, and monitors 100% of your total serviceable market by account contract value
11-500 Employees
With 50 Engineers
And 5+ in DevOps
Raised between $30 to $150M
SOC 2 compliant
Just upgraded cybersecurity insurance
Remote workforce
Heavy spend on benefits
Your custom filters
2. Monitor for pain signals
Blueprint watches 100% of your TSM for changes that scream "buy now"
Just had a product outage
Newly hired budget owner
Moved jobs from X -> Y domain
Competitor renewal approaching
Poor customer reviews
Flash hiring
High headcount attrition
Your custom signals
3. Deploy automatic outbound
Blueprint helps you go to market programmatically across multiple channels
Cold email
LinkedIn Ads
Google Ads
Direct mail
Event invites
Cold calls
Landing pages
SEO plays
FAQ
We are a tiny consulting shop that works closely with founders and marketing, sales, and revenue operations leaders at growth stage startups to scale go-to-market.
We are also building technology to deploy playbooks against jobs data.
Pain is an event at the company-, person-, or market-level that indicates an account is more likely to need your service right now.
Some pain signals are readily available in modern sales tools: new hires, funding, tech installs, etc.
The real magic happens when you combine those with pain very specific to your market or use case. These often require custom web scraping to source.
Examples include: service downtime, app store ratings, frequency of updates to legal documents.
No. We start with outbound email because it's the fastest and lowest cost way to evaluate if our pain-based signals hit the mark.
You can use the TSM scoring and pain-based signals to deploy to other channels like paid ads or build SEO pages.
While we won't run those channels for you, we partner closely with you on their strategy and have a network of vendors who make it easy to ship.
No. We've found that customers who don't yet know their ideal customer are too early for us. You are a better fit if you have a well defined customer, and are looking to scale outbound.
