Blueprint

Target Your Prospects by Pain Not Persona

Blueprint crafts go-to-market systems that monitor your market for moments of pain.

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madeblocksunrunbuddyDry

Without Blueprint

No

Spray and pray cold outbound tactics

No

Manual prospecting and enrichment

No

Sales resources wasted on unqualified leads

No

Data that's wrong and 90+ days out-of-date

With Blueprint

Yes

Map your mental models of why people buy to market data

Yes

Eliminate SDRs sourcing, enriching, and reaching out manually

Yes

Automate outbound messaging with personalized pain

Yes

Score all accounts in your TSM by contract value

Yes

Lead data that's validated, cleaned, and enriched in real-time

OUR METHODOLOGY

11-33% Positive Replies on Your Cold Outreach

1

Score your entire Total Serviceable Market by account contract value.

2

Monitor your TSM for changes that indicate buying intent.

3

Deploy pain-based campaigns programmatically.

An introduction from Blueprint cofounder,  Jordan Crawford

Ready to join? Our ideal customers understand that sales and marketing experimentation is an investment in sustainable growth.

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AUTOMATED PLAYBOOKS

Pain-based Playbooks Put on Rails

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1. Target within your TSM

Blueprint identifies, scores, and monitors 100% of your total serviceable market by account contract value

Yes

11-500 Employees

Yes

With 50 Engineers

Yes

And 5+ in DevOps

Yes

Raised between $30 to $150M

Yes

SOC 2 compliant

Yes

Just upgraded cybersecurity insurance

Yes

Remote workforce

Yes

Heavy spend on benefits

Yes

Your custom filters

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Lighthouse

2. Monitor for pain signals

Blueprint watches 100% of your TSM for changes that scream "buy now"

Yes

Just had a product outage

Yes

Newly hired budget owner

Yes

Moved jobs from X -> Y domain

Yes

Competitor renewal approaching

Yes

Poor customer reviews

Yes

Flash hiring

Yes

High headcount attrition

Yes

Your custom signals

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Outward arrows

3. Deploy automatic outbound

Blueprint helps you go to market programmatically across multiple channels

Yes

Cold email

Yes

LinkedIn Ads

Yes

Google Ads

Yes

Direct mail

Yes

Event invites

Yes

Cold calls

Yes

Landing pages

Yes

SEO plays

FAQ

What to expect
from Blueprint

What is Blueprint?
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We are a tiny consulting shop that works closely with founders and marketing, sales, and revenue operations leaders at growth stage startups to scale go-to-market.

We are also building technology to deploy playbooks against jobs data.

What are pain signals?
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Pain is an event at the company-, person-, or market-level that indicates an account is more likely to need your service right now.

Some pain signals are readily available in modern sales tools: new hires, funding, tech installs, etc.

The real magic happens when you combine those with pain very specific to your market or use case. These often require custom web scraping to source.

Examples include: service downtime, app store ratings, frequency of updates to legal documents.

Do you only do outbound email as a channel?
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No. We start with outbound email because it's the fastest and lowest cost way to evaluate if our pain-based signals hit the mark.

You can use the TSM scoring and pain-based signals to deploy to other channels like paid ads or build SEO pages.

While we won't run those channels for you, we partner closely with you on their strategy and have a network of vendors who make it easy to ship.

Can you help me identify my perfect customer?
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No. We've found that customers who don't yet know their ideal customer are too early for us. You are a better fit if you have a well defined customer, and are looking to scale outbound.