Effective Date:  July 2, 2021

Blueprint Privacy Policy

Introduction

This Privacy Policy describes the privacy practices of Blueprint Labs LLC (referred to herein as "Blueprint", "we", "our" or “us”).

Blueprint is committed to protecting the privacy of data collected from individuals who use its website.  Blueprint is also committed to protecting the privacy of individuals’ data which it uses and discloses in connection with its data broker services; these services include compiling, analyzing, filtering and sorting such data into data sets and disclosing such data sets to Blueprint’s customers so that they may provide relevant marketing to, and better understand, consumers (“Services”).  Each individual whose data is collected, used, disclosed or sold by Blueprint is referred to herein as “you” and all such individuals are also referred to collectively herein as “you”.  

This Privacy Policy includes specific details about the personal and non-personal information that Blueprint collects, uses, discloses and sells and the measures that Blueprint takes to protect such information.  If you have any questions about this Privacy Policy or Blueprint’s privacy practices, please feel free to contact us (see the “Contact Us” section at the end of this Privacy Policy for our contact information).

Non-Personal Information and Personal Information Collected by Blueprint

Non-Personal Information:  We may collect certain information that does not identify you and cannot reasonably be used to identify you (“Non-Personal Information”).  The Non-Personal Information we may collect includes the following:

  • Web usage data, such as data concerning your interaction with our website, your browser type and version, device type, time zone setting, browser plug-in types and versions, operating system, platform and network location.

Personal Information:  We may also collect information that identifies you or which could reasonably be used to identify you or your household (“Personal Information”).  The Personal Information we may collect includes the following: 

  • Identifiers such as name, postal address, online identifiers, IP address, email address, phone number, and similar identifiers;
  • Commercial information, such as records of personal and real property, products or services purchased, obtained or considered and other purchasing or consuming histories or tendencies;
  • Financial and Payment Data, such as mortgage and loan data and financial account data;
  • Characteristics of protected classifications under California or federal law, such as your age, ethnicity, etc.
  • Professional or employment-related information, such as employment history and current job title; and
  • Inferences drawn from any of the Personal Information identified above to create a profile about you reflecting your preferences, characteristics, behavior and aptitudes.

How Blueprint Collects Non-Personal Information and Personal Information

Non-Personal Information:  We may collect Non-Personal Information through the use of web analytics tools and tracking technologies (see below for further description of our use of these tracking technologies).

Personal Information:  We may collect Personal Information as follows:

  • From you directly when you share your Personal Information with us in connection with sending us an inquiry or request or filling out a form on our website; and
  • From third party sources such as government entities, data brokers and social networks.

How Blueprint Uses and Discloses Non-Personal Information and Personal Information

Uses and Disclosures of Non-Personal Information:  We use Non-Personal Information for web analytics purposes, such as analyzing website traffic and other metrics and for purposes of evaluating the performance of our website.  We disclose Non-Personal Information to our third party vendors, such as vendors who provide us with the platforms on which Non-Personal Information is maintained.

Uses of Personal Information:  We may use Personal Information as follows:

  • to respond to you in cases where you have sent us an inquiry or request;
  • to respond to sales inquiries from our prospective customers, assess the needs of prospective customers and otherwise communicate with prospective customers;
  • in connection with performance of Services for our existing and future customers;
  • for compliance with our legal obligations;
  • to analyze and improve our Services and monitor or enforce compliance with our policies and standards;
  • to prevent and detect security threats, fraud or other criminal or malicious activities; and
  • to exercise or defend our legal rights, or to comply with court orders or legal process.

Disclosures of Personal Information:  We may disclose Personal Information as follows:

  • to third party vendors we engage so that they may assist us with our business operations or our provision of Services;
  • to our existing and future customers for purposes of fulfilling a transaction or business engagement we have with those customers; and 
  • to courts, law enforcement, regulators, government agencies or officials, attorneys or other parties where it is reasonably necessary for the establishment, exercise or defense of a claim or is required by applicable law or regulation to which we are subject.

Security of Personal Information

We implement reasonable and appropriate security measures designed to prevent your Personal Information from being lost, used, accessed, altered or disclosed in an unauthorized way.  For example, we choose vendors, platforms and programs that adequately provide for the security of Personal Information.  Please note, however, that there are inherent risks in electronic transmission of information and we cannot guarantee that unauthorized access or use of your Personal Information will never occur.

Retention of Personal Information

We retain Personal Information as long as necessary to fulfill the purposes of using or disclosing such Personal Information (as described above in this Privacy Policy) and in accordance with any applicable law or regulation.  In determining the appropriate retention period for Personal Information, we also consider the nature and sensitivity of the Personal Information and the potential risk of harm from unauthorized use or disclosure of Personal Information.

Children Under 13

We do not knowingly solicit, collect or use Personal Information from children under thirteen (13) years old. If we learn that we collected Personal Information from a child under 13 years old, we will seek to promptly delete such Personal Information.  Please contact us at privacy@blueprintdata.io if you believe that we have collected Personal Information from any child under the age of 13.

Third Party Vendors

As noted above in this Privacy Policy, we disclose Personal Information to our third party vendors so that they may assist us with the provision of our Services.  Although we do not control these third party vendors, we make commercially reasonable efforts to engage only with vendors that comply with applicable laws and implement reasonable measures to protect Personal Information.

Deletion and Modification of Your Personal Information

To request that we delete or modify any of your Personal Information, you may contact us at privacy@blueprintdata.io.  We will respond to your request as required by applicable laws and regulations.

Links to Third Party Websites

Our website may include links to third party websites, however, we do not endorse or recommend such third party websites and we are not responsible for the privacy practices of those who operate such websites.  Please be aware that when you access a third party’s website through a link on our website, you are bound by the privacy policies and practices of that third party. We encourage you to read the privacy policies on any third party websites you visit.

Tracking Technologies

We use tracking pixels, which are graphic files that are loaded when you visit our website and may provide us with certain information, such as your operating system, browser type, screen resolution, and time you visited our website.  We also use certain web analytics tools which may collect information including the web pages you visit and your network location.  We use these tools to better understand individuals’ interaction with our site and to monitor and analyze our website traffic.  You can instruct your browser to disable these tracking technologies, however, if such technologies are disabled it may limit your ability to use of certain features of our website.

California Privacy

The California Consumer Privacy Act (“CCPA”) provides certain rights to individuals who reside in the State of California (“Consumers”).  Below is a description of Consumers’ rights concerning their Personal Information and Blueprint’s practices regarding the collection, use, disclosure and sale of Personal Information about Consumers.

CCPA Rights:

A Consumer has the right to request that we disclose what Personal Information we collect, use, disclose and sell.  A Consumer may request details concerning any or all of the following: 

  • specific pieces of Personal Information that we have about the Consumer;
  • categories of Personal Information we have collected about the Consumer;
  • categories of sources from which the Personal Information is collected;
  • categories of Personal Information about the Consumer that we have sold or disclosed for a business purpose;
  • categories of third parties to whom the Personal Information was sold or disclosed for a business purpose; and 
  • the business or commercial purpose for collecting or selling Personal Information.  

To make any of these requests, please email us at privacy@blueprintdata.io or call (415) 610-7801. Once we receive your request, we will need to verify your identity.  Our general process for verifying Consumer identities is to match data points that we maintain about a Consumer with data points that the Consumer provides to us.  In some situations, we may require you to provide additional information about yourself as part of this verification process.  We will inform you of additional information we require (if any) to verify your identity after we have received your request.  If we are not able to verify your identity by reasonable methods, we may deny your request, but in any case where we deny your request, we will explain the reason for the denial in a written response to you.

Consumers have the right to request the deletion of their Personal Information which is collected or maintained by us.  To make a deletion request, please email us at privacy@blueprintdata.io or call (415) 610-7801.  Once we receive your request, we will verify your identity as described above.  Please be aware that there are certain exceptions to the right of deletion of Personal Information.  In our written response to you, we will inform you if there is any such exception or if there is any other reason why we cannot comply with your request.

Please note that a Consumer may use an authorized agent (which may be a person or a business entity registered with the California Secretary of State) to submit, on the Consumer’s behalf, any of the requests described above.  The authorized agent must follow processes specified above for submitting such requests.  When a Consumer uses an authorized agent to submit a request, we may require the Consumer to provide the authorized agent with signed permission to submit such a request and we may also require the Consumer to verify the Consumer’s own identity directly with us.  We may deny a request from an agent if the Consumer does not submit proof to us that the agent has been authorized by the Consumer to act on the Consumer’s behalf.

Consumers have the right to not receive discriminatory treatment for the exercise of rights under the CCPA.  Blueprint will not discriminate against any Consumer for the exercise of such rights.

Our Practices Regarding the Sale, Collection and Use of Personal Information:

Blueprint sells Personal Information about Consumers but does not sell Personal Information about any Consumers who are minors under 16 years of age.  If you are a Consumer age 16 or over, you have the right to opt out of the sale of your Personal Information by Blueprint.  To exercise your right to opt out of the sale of your Personal Information, you may fill out our Opt Out Request Form or email us at privacy@blueprintdata.io.  A Consumer may use an authorized agent to submit a request to opt out on the Consumer’s behalf, but be advised that Blueprint may deny a request from an authorized agent that does not provide proof (in the form of written permission signed by the Consumer) that the agent has been authorized by the Consumer to act on the Consumer’s behalf.  Please also be advised that in cases where Blueprint has a good faith, reasonable belief that a request to opt out is fraudulent, Blueprint may deny the opt out request.  In such cases Blueprint will inform the requestor in writing that it will not comply with the opt out request and will provide an explanation of why it believes the request is fraudulent.  

The chart below describes the categories of Consumers’ Personal Information we have collected in the last 12 months, categories of sources from which such Personal Information was collected and the business or commercial purpose for which the Personal Information was collected or sold.

Category of Personal Information we Collected

Category of Source from which Personal Information was Collected

Business or Commercial Purpose for which Personal Information was Collected or Sold

Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, etc.

  • the Consumer directly;
  • data brokers;
  • social networks; and
  • government entities
  • responding to Consumer inquiries, requests and communications; and
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Characteristics of protected classifications under California and federal law, such as age, ethnicity, etc.

  • data brokers;
  • social networks; and
  • government entities
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Commercial information, such as records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies

  • data brokers;
  • social networks; and
  • government entities
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Financial and payment information, such as mortgage and loan data and financial account data

  • data brokers;
  • social networks; and
  • government entities
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Internet or other electronic network activity information, including information regarding a Consumer’s interaction with an Internet website, application or advertisement

  • data brokers; and
  • social networks
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Professional or employment-related information

  • data brokers;
  • social networks; and 
  • government entities
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers

Inferences drawn from any of the information identified above to create a profile about a Consumer reflecting the Consumer’s preferences, characteristics, predispositions, behavior and aptitudes

  • data brokers;
  • social networks; and 
  • government entities
  • performing Services for our customers, including fulfilling transactions and obligations in the context of our engagement with customers


Categories of Personal Information we have Disclosed and Sold and Categories of Third Parties to whom we have Disclosed and Sold Personal Information:

The chart below describes the categories of Personal Information about Consumers we have disclosed for a business purpose or sold to third parties and the corresponding categories of third parties to whom such Personal Information was disclosed or sold in the last 12 months.

Category of Personal Information we Disclosed for a Business Purpose or Sold to Third Parties

Category of Third Party to whom the Personal Information was Disclosed or Sold

Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, etc.

  • third party vendors; and
  • our customers

Characteristics of protected classifications under California and federal law, such as age, ethnicity, etc.

  • third party vendors; and
  • our customers

Commercial information, such as records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies

  • third party vendors; and
  • our customers

Financial and payment information, such as mortgage and loan data and financial account data

  • third party vendors; and
  • our customers

Internet or other electronic network activity information, including information regarding a Consumer’s interaction with an Internet website, application or advertisement

  • third party vendors; and
  • our customers

Professional or employment-related information

  • third party vendors; and
  • our customers

Inferences drawn from any of the information identified above to create a profile about a Consumer reflecting the Consumer’s preferences, characteristics, predispositions, behavior and aptitudes

  • third party vendors; and
  • our customers


Changes to our Privacy Policy

We reserve the right to change this Privacy Policy from time to time in order to reflect any changes to the way in which we collect, use, disclose or sell Personal Information and/or Non-Personal Information or changing legal requirements.  We will make reasonable efforts to provide advance notification of any significant changes to this Privacy Policy in a manner that we deem appropriate, such as through pop-up boxes or banners which link to an updated Privacy Policy on our website. Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently for any updates to this Privacy Policy.

Contact Us

If you have any questions, concerns or feedback regarding our privacy policies or practices, please feel free to contact us at privacy@blueprintdata.io.